Microsoft MVP | Power BI & Microsoft Fabric Community Super User
About Me
The Enterprise Fabric Architect
Who Already Built the Tooling
Every Fortune 500 enterprise running Power BI faces the same challenge right now: migrating to Microsoft Fabric, adopting PBIR (mandatory Q3 2026), implementing TMDL-based CI/CD, and doing it all without breaking production reports serving thousands of users. This is exactly the problem I solve—and I have the enterprise-scale proof and open-source tooling to prove it.
At IKEA, I architected the migration of legacy Import-mode semantic models to composite Direct Lake architecture on Microsoft Fabric—serving 30,000+ users with 90%+ refresh elimination, 30% model size reduction, and 25% query performance improvement. I designed the Git-based CI/CD governance architecture (PBIP/TMDL) that became the standard for our Customer Fulfilment, Inventory & Logistics organization.
What makes my approach different: I don't just implement solutions—I build the tools that make the transition repeatable. My four open-source PBIP governance tools (documenter, lineage explorer, impact analyzer, visual manager) solve the exact DevOps gaps that every enterprise faces during the Fabric transition. And as a Microsoft MVP with direct access to the product team, I work at the frontier of what's coming next. AI is integrated into every phase of my workflow—from DAX prototyping to performance analysis—boosting development speed by 3x.
Community Super User since 2021 — 2,709 solutions authored in the Power BI & Fabric Community forums. Active community mentor.
Open Source
Open-Source Tools
The DevOps tooling that enterprises need for PBIR/TMDL governance—built from real-world pain at IKEA scale, free and open-source.
Generates comprehensive documentation from Power BI semantic models. Automatically extracts measures, tables, relationships, and metadata into structured, readable output. Used by enterprise teams managing 100+ semantic models who need automated governance documentation.
View on GitHub
Traces DAX measure dependencies from visuals to source columns in PBIP projects. Includes commit-by-commit change intelligence—see exactly what changed, when, and which visuals are impacted across 30+ change types. Essential for teams adopting Git-based workflows who need to understand impact before merging.
View on GitHub
Bulk-manage filter visibility and layer order in PBIR reports. Eliminates tedious manual clicking through Edit Interactions for complex multi-visual reports. Built for the PBIR transition—the first tool to enable bulk management of PBIR visual properties.
View on GitHub
Analyze impact of changes and safely refactor PBIP semantic models. Know exactly which visuals, measures, and reports are affected before making changes. The safety net for enterprise refactoring—know what breaks before you break it.
View on GitHubCareer
Enterprise-Scale Impact
Two decades of supply chain domain expertise combined with deep BI architecture—a rare combination at Fortune 500 scale.
- Architect semantic models and analytics pipelines on Microsoft Fabric and Power BI serving 30,000+ users across the global supply chain organization
- Streamlined semantic models: 30% model size reduction and 25% performance gain
- Reduced Fabric Premium capacity (CU) usage by 25% through hands-on tuning and AI-supported performance analysis
- Integrated AI copilots into DAX authoring, performance diagnostics, and documentation workflows—including early adoption of the Power BI MCP server for AI-driven semantic model development—boosting development speed 3×
- Mentored analysts on semantic modeling best practices, DAX optimization, and AI-powered report generation
- Delivered Power BI solutions across Supply Chain, Logistics, CRM, HR, and Project Management domains, integrated with Dynamics 365
- Created logistics performance dashboard consolidating shipping, warehousing & fulfillment KPIs—reduced manual weekly reporting from 6 hours to 10 minutes
- Optimized query folding and DAX logic, improving report load times by 40–60%
- Built reusable Power BI templates and refactored legacy BI components for faster client rollouts
- Designed and standardized Power BI Dataflows, datasets, and reports across 10+ EU sites monitoring Dock-to-Stock, On-Time Shipping, and Inventory KPIs
- Delivered Weekly Stability, Monthly Business Review, and Productivity & Staff Planning dashboards
- Reduced decision latency by centralizing analytics practices across large-scale logistics operations
- Built Power BI dashboards for logistics and warehouse teams covering freight pricing, bottleneck analysis, and cash flow visibility
- Launched FlowAnalysis.co—sharing deep dives on data modeling, DAX patterns, and supply chain analytics
- Earned APICS CSCP, MCSA: BI Reporting, MCT, and MOS Excel Expert certifications during this period
- Managed key accounts across global air/ocean freight, European trucking, and warehouse handling
- Built operational analytics for shipment visibility, SLA root-cause analysis, and cost-to-serve modeling
- Optimized Asia–Europe trade lanes using data-driven carrier selection and transit time analysis
- Transition point: discovered the power of data analytics, leading to a career shift into enterprise BI
Education
Strategic Capabilities
What I Deliver
Not just technical skills—strategic capabilities proven at enterprise scale, each backed by measurable outcomes.
Recognition
Achievements & Certifications
Certifications
Active
Expired
Awards & Recognition
Community Super User
ONGOING
Microsoft MVP
ONGOING
Community
Blog & Community
Sharing knowledge through writing, mentoring, and open-source contributions.
Deep dives into Power BI, PBIR, DAX, Microsoft Fabric, and DevOps for BI. Sharing discoveries, patterns, and practical techniques from real enterprise work.
Visit Blog →As a Microsoft MVP and Power BI & Fabric Super User, I actively contribute to the community through mentoring, forum support, and knowledge sharing.
- 2,700+ accepted solutions in Power BI Community
- 9,000+ LinkedIn followers
Find me across the Microsoft ecosystem:
Vision
What I'll Build for Your Organization
The next 18 months will define a decade of enterprise BI. PBIR becomes mandatory. Fabric adoption will accelerate. The teams that get governance, DevOps, and semantic architecture right NOW will have a permanent competitive advantage. I want to be the architect who makes that happen for your organization.
What I bring to your organization:
- Enterprise scale — Proven at IKEA with 30,000+ users and 500M+ record workloads
- Architectural thinking — Open-source governance tools demonstrate depth beyond report building
- Business acumen — Supply chain and logistics background means I speak the language of operations, not just data
- Microsoft relationship — MVP status provides early access to features, direct feedback channels, and deep ecosystem knowledge
- AI-augmented workflow — Early adopter of Power BI MCP server; proven integration of AI agents into every phase of semantic model development
- Community leadership — Track record of mentoring, knowledge sharing, and building BI culture
Get in Touch
Let's Discuss Your Fabric Strategy
Exploring senior enterprise BI architecture roles at Fortune 500 organizations in The Netherlands. If your team faces a Fabric migration, PBIR transition, or needs to scale Power BI governance—let's talk.
Power BI Architect • Fabric Platform Lead • Enterprise Analytics Director • Based in Amsterdam