Professional Summary
Microsoft MVP | Power BI Developer & Data Model Architect with 8+ years of Power BI experience and 2+ years of Microsoft Fabric expertise. Architects enterprise-scale analytics on Microsoft Fabric and Power BI serving 30,000+ users across 500M+ records. Designed the Direct Lake migration, CI/CD governance architecture (PBIP/TMDL), and performance engineering framework at Fortune 500 scale. Creator of open-source Power BI developer tools (58+ GitHub stars). Power BI & Microsoft Fabric Community Super User. Combines deep technical expertise in semantic modeling, DAX optimization, and CI/CD governance with supply chain business acumen. AI-augmented workflow pioneer boosting development speed 3x.
Experience
- Architect semantic models and analytics pipelines on Microsoft Fabric and Power BI serving 30,000+ users across 500M+ records in the global supply chain organization
- Migrated legacy Import-mode models to composite models with Direct Lake mode — 90%+ refresh elimination and 25% better query performance for 30,000+ supply chain users
- Designed Git-based source control architecture for Power BI artifacts (PBIP/TMDL) with CI/CD pipelines via Azure DevOps and GitHub — zero-downtime deployments and full audit trail
- Implemented systematic parameterization — reproducible deployments across 3 environments, eliminating deployment failures and reducing release time by 70%
- Streamlined semantic models: 30% model size reduction and 25% performance gain
- Reduced Fabric Premium capacity (CU) usage by 25% through hands-on tuning and AI-supported performance analysis
- Integrated AI copilots into DAX authoring and performance diagnostics—including early adoption of the Power BI MCP server for AI-driven semantic model development—boosting development speed 3x
- Mentored analysts on semantic modeling best practices, DAX optimization, and AI-powered report generation
- Enterprise Power BI solutions across Supply Chain, Logistics, CRM, HR, PM integrated with Dynamics 365
- Created logistics dashboard cutting weekly reporting from 6 hours to 10 minutes
- Optimized query folding and DAX logic, improving report load times by 40–60%
- Built reusable Power BI templates for faster client rollouts
- Power BI Dataflows, datasets, and reports for 10+ EU sites
- Weekly Stability, Monthly Business Review, and Productivity dashboards
- Nominated Power BI Super User by Microsoft for technical leadership
- Power BI insights on freight pricing, process bottleneck analysis, cash flow visibility
- Launched FlowAnalysis.co for data modeling and supply chain analytics content
- Earned CSCP, MCSA BI Reporting, MCT, MOS Excel Expert certifications
- Key Account Management across global air/ocean freight, European trucking, warehouse handling
- Operational analytics: shipment visibility, SLA root-cause analysis, cost-to-serve modeling
- Asia-Europe trade lane optimization with data-driven carrier selection
Education
Rotterdam Business School — Master in Logistics Management (2018–2019)
Korea University — Bachelor in Geology (1994–2001)
Certifications
PL-300: Power BI Data Analyst |
DP-600: Fabric Analytics Engineer |
AZ-900: Azure Fundamentals |
APICS CSCP |
MCSA: BI Reporting |
MCT: Microsoft Certified Trainer |
MOS: Excel Expert |
Power Platform Fundamentals
Studying for: DP-700 (Fabric Data Engineer)
Open-Source Projects
pbip-documenter★ 28
— Auto-generate documentation from Power BI semantic models
pbip-lineage-explorer★ 19
— Trace DAX measure lineage from visuals to source columns
isHiddenInViewMode★ 8
— Bulk-manage filter visibility in PBIR reports
pbip-impact-analyzer★ 3
— Analyze impact and safely refactor PBIP models