Jihwan Kim, Enterprise BI Architect — Supply Chain to Microsoft Fabric

About me

The enterprise Fabric architect who already built the tooling.

Fortune 500 teams face the same stack of transitions right now: Fabric migration, PBIR adoption, TMDL-based CI/CD, without breaking production reports. That is exactly the problem I solve.

I started in supply chain. At Samsung SDS Cello Logistics in Seoul I supported SAP-driven freight and warehouse programs and discovered what a single Power BI dashboard could do to a report-driven operations culture. That pivot stuck.

Since then I have built BI for the operators I used to be: GXO Logistics across 10+ EU sites, ITVT Group on Dynamics 365 supply chain, and now IKEA Customer Fulfilment, Inventory & Logistics, where I architected the Import-to-Direct-Lake migration on Microsoft Fabric for 30,000+ users and 500M+ records: 90%+ refresh elimination, 30% smaller models, 25% faster queries.

What I bring that is rare: I do not just deliver semantic models, I ship the DevOps tooling that makes the Fabric/PBIR/TMDL transition repeatable. Four open-source tools, 83+ GitHub stars, used by enterprise teams worldwide. As a Microsoft MVP I work directly with the product group on PBIR and DAX UDFs before they ship.

Microsoft MVP since 2022, recognized for community contributions in Power BI and Fabric. Fewer than 200 people worldwide hold MVP status in Power BI & Fabric: direct access to Microsoft's roadmap, early previews of PBIR and DAX UDFs, and a direct feedback channel to the engineering team.

Community Super User since 2021, 2,709 solutions authored in the Power BI & Fabric forums. Active community mentor.

Users served

30,000+

supply chain

Refresh time reduced

90%+

Direct Lake

Model size reduction

30%

optimized

Performance gain

25%

CU savings

Open-source tools

83+ stars

Years Power BI

enterprise

Open source

Tools enterprises need for PBIR/TMDL governance.

The DevOps tooling I built from real-world pain at IKEA scale, free and open-source. 83+ GitHub stars · 4 tools · solving PBIP/TMDL/PBIR governance worldwide.

pbip-documenter star36 · Mar 2026

Generates comprehensive documentation from Power BI semantic models. Auto-extracts measures, tables, relationships, and metadata into structured, readable output. Used by enterprise teams managing 100+ semantic models.

JavaScript PBIP Documentation

View on GitHub open_in_new

Problem

Enterprise BI teams spent hours manually documenting semantic models. Documentation drifted from reality, creating governance gaps and onboarding friction.

Approach

Built a JavaScript parser that reads PBIP/TMDL project files and auto-extracts every measure, table, relationship, and metadata entry into structured, readable documentation.

Impact

Documentation time reduced from hours to seconds. Adopted by Power BI teams across multiple organizations. 28 GitHub stars and growing.

pbip-lineage-explorer star19· Mar 2026

Traces DAX measure dependencies from visuals to source columns in PBIP projects. Includes commit-by-commit change intelligence across 30+ change types. Essential for teams adopting Git-based workflows.

JavaScript DAX Lineage Git Change Intelligence PBIP

View on GitHub open_in_new

Problem

DAX refactoring in large PBIP projects was blind, no way to know which visuals would break when renaming or removing a column or measure.

Approach

Built a dependency tracer that maps DAX lineage from visuals to source columns, plus commit-by-commit git intelligence across 30+ change types.

Impact

Teams refactor with full visibility into downstream effects. Change intelligence eliminates guesswork in code reviews.

isHiddenInViewMode star8· Mar 2026

Bulk-manage filter visibility and layer order in PBIR reports. Eliminates tedious manual clicking through Edit Interactions. The first tool to enable bulk management of PBIR visual properties.

JavaScript PBIR Productivity

View on GitHub open_in_new

Problem

Managing filter visibility in complex PBIR reports meant clicking through each visual one by one, tedious and error-prone for reports with dozens of visuals.

Approach

A bulk manager that reads PBIR JSON directly, enabling batch operations on filter visibility, layer order, and visual interactions.

Impact

What took 30+ minutes of repetitive clicking now takes seconds.

pbip-impact-analyzer star3· Mar 2026

Analyze impact of changes and safely refactor PBIP semantic models. Know which visuals, measures, and reports are affected before you make the change. The safety net for enterprise refactoring.

JavaScript Impact Analysis Refactoring

View on GitHub open_in_new

Problem

Renaming or removing measures was risky, no way to predict which reports, visuals, or downstream measures would break.

Approach

Scans the entire PBIP project to map dependencies before any change, showing exactly which visuals, measures, and reports are affected.

Impact

Teams refactor with confidence. Safe refactoring becomes the default workflow.

Career

Enterprise-scale impact.

Two decades of supply chain domain expertise combined with deep BI architecture, a rare combination at Fortune 500 scale.

IKEA

CURRENT

Data Analyst · Power BI Developer

Feb 2023, Present · Amsterdam, Netherlands

Scope: Customer Fulfilment, Inventory & Logistics Insights, global supply chain analytics

Architect semantic models and analytics pipelines on Microsoft Fabric and Power BI serving 30,000+ users across the global supply chain organization

Key achievements

Semantic model development process optimization

Implemented systematic parameterization, source-control, row-count, and data-integrity parameters, making development controllable and reproducible across environments. Reproducible deployments across 3 environments, zero deployment failures, release time cut 70%.

Git integration & source-control architecture

Designed a new architecture achieving full source control and version control for PBIP/TMDL artifacts, with CI/CD pipelines via Azure DevOps and GitHub. Zero-downtime deployments, full audit trail for compliance, 50% faster onboarding.

Direct Lake & composite model migration

Migrated legacy Import-mode models to composite models with Direct Lake, developer efficiency with 90%+ refresh elimination and optimized CU usage, end-user wins with more data and 25% better query performance. Near real-time analytics for 30,000+ users; data latency from hours to minutes.

Streamlined semantic models: 30% size reduction and 25% performance gain
Reduced Fabric Premium CU usage by 25% through hands-on tuning and AI-assisted performance analysis
Integrated AI copilots into DAX authoring, performance diagnostics, and documentation, including early adoption of the Power BI MCP server, boosting dev speed 3×
Mentored analysts on semantic modeling, DAX optimization, and AI-powered report generation

ITVT Group

Senior BI Analyst

Jun 2022, Jan 2023 · Utrecht, Netherlands

Delivered Power BI solutions across Supply Chain, Logistics, CRM, HR, and Project Management, integrated with Dynamics 365
Built a logistics performance dashboard consolidating shipping, warehousing & fulfillment KPIs, weekly reporting from 6 hours to 10 minutes
Optimized query folding and DAX logic, improving load times by 40–60%
Built reusable Power BI templates and refactored legacy BI components for faster client rollouts

GXO Logistics

Business Intelligence Analyst

Jun 2021, May 2022 · Schiphol-Rijk, Netherlands

Designed and standardized Power BI dataflows, datasets, and reports across 10+ EU sites, Dock-to-Stock, On-Time Shipping, Inventory KPIs
Delivered Weekly Stability, Monthly Business Review, and Productivity & Staff Planning dashboards
Reduced decision latency by centralizing analytics practices across large-scale logistics operations

Supply Chain Flow

Supply Chain Data Analyst (Freelance)

Feb 2020, May 2021 · Amsterdam, Netherlands

Built Power BI dashboards for logistics and warehouse teams covering freight pricing, bottleneck analysis, and cash flow visibility
Launched FlowAnalysis.co, deep dives on data modeling, DAX patterns, and supply chain analytics
Earned APICS CSCP, MCSA: BI Reporting, MCT, and MOS Excel Expert

Samsung SDS Cello Logistics

Supply Chain Consultant

Aug 2018, Jan 2020 · Seoul / Amsterdam

Career pivot from logistics operations into data analytics at Samsung SDS Cello, discovered Power BI and what data could do for supply chain decisions
Supported SAP-based supply chain programs and introduced dashboarding into a report-driven culture

Capabilities

What I bring to the platform.

Four strategic capability areas, proven at Fortune 500 scale. Numbers are self-rated depth, grounded in the outcomes listed above.

analyticsSemantic model architecture

Import, DirectQuery, Direct Lake, and composite models at 500M+ record scale. Physical & logical data modeling, role-playing dimensions, incremental refresh, aggregations, object-level security.

Proof: IKEA 30K users · 90%+ refresh elimination

Direct LakeComposite modelsTMDLOLS/RLS

Depth95 / 100

account_treeDevOps & governance (PBIP/TMDL)

Git-based source control for Power BI artifacts, Azure DevOps / GitHub Actions pipelines, PBIP/TMDL workflows, automated documentation, impact analysis, and environment promotion.

Proof: IKEA CI/CD · 70% faster releases · zero-downtime deploys

PBIPAzure DevOpsGitHub ActionsPBIR

Depth92 / 100

buildDAX & performance engineering

Time intelligence, advanced calc groups, query plan analysis, VertiPaq tuning, DAX Studio, Tabular Editor scripting, UDFs, and calculation group design for enterprise semantic layers.

Proof: 2,700+ community solutions · 25% query performance gain

DAX StudioTabular EditorVertiPaqCalc groups

Depth94 / 100

boltAI-augmented BI engineering

Early adopter of the Power BI MCP server. Integrating AI agents into DAX authoring, documentation, performance diagnostics, and semantic model review, turning copilots into a real dev multiplier.

Proof: 3× development speed at IKEA

MCP serverCopilotSemantic KernelPrompting

Depth82 / 100

Microsoft BI Platform

Power BI (Desktop & Service)8+ yrs

Microsoft Fabric2+ yrs

DAX8+ yrs

Power Query / M8+ yrs

TMDL / Tabular Editor4+ yrs

SSAS Tabular5+ yrs

Data & DevOps

Azure DevOps / GitHub Actions3+ yrs

PBIP / PBIR2+ yrs

SQL (T-SQL)10+ yrs

Python (DAX tooling, analysis)3+ yrs

Direct Lake / OneLake2+ yrs

Dynamics 365 integration2+ yrs

Recognition

Achievements & certifications.

Certifications

Active

PL-300: Power BI Data Analyst DP-600: Fabric Analytics Engineer AZ-900: Azure Fundamentals Power Platform Fundamentals MOS: Excel Expert

Expired

APICS CSCP MCSA: BI Reporting MCT: Microsoft Certified Trainer

Awards & recognition

Community Super User ONGOING

Microsoft MVP ONGOING

2018

2020

2022

2024

NOW

Thesis Excellence Award

Rotterdam Business School

Hall of Fame

Maven Analytics

Community Spotlight

Power BI Community

Community

Blog & community.

Sharing knowledge through writing, mentoring, and open-source contributions.

articlepowerbimvp.com

Deep dives into Power BI, PBIR, DAX, Microsoft Fabric, and DevOps for BI. Discoveries, patterns, and techniques from real enterprise work.

Visit blog arrow_forward

volunteer_activismCommunity impact

As a Microsoft MVP and Power BI & Fabric Super User, I actively contribute through mentoring, forum support, and knowledge sharing.

2,700+ accepted solutions in the Power BI & Fabric Community
9,000+ LinkedIn followers

linkProfiles & links

Find me across the Microsoft ecosystem:

Vision

What I'll build for your organization.

The next 18 months will define a decade of enterprise BI. PBIR becomes mandatory. Fabric adoption will accelerate. The teams that get governance, DevOps, and semantic architecture right NOW will have a permanent competitive advantage.

"I don't just build reports, I architect the platform, build the tooling, and establish the engineering culture that makes enterprise BI sustainable at scale."

What I bring to your organization:

Enterprise scale, Proven at IKEA with 30,000+ users and 500M+ record workloads
Architectural thinking, Open-source governance tools demonstrate depth beyond report building
Business acumen, Supply chain and logistics background means I speak the language of operations, not just data
Microsoft relationship, MVP status provides early access, feedback channels, and deep ecosystem knowledge
AI-augmented workflow, Early adopter of Power BI MCP server; AI agents integrated into every phase of development
Community leadership, Track record of mentoring, knowledge sharing, and building BI culture

scheduleWhat I'll deliver

Enterprise PBIR migration strategy, Architect and execute your PBIR transition before the Q3 2026 mandate, using proven tooling and migration patterns from IKEA-scale deployments.
Fabric Center of Excellence, Establish governance standards, CI/CD pipelines, and semantic model architecture patterns that scale across your organization.
AI-augmented BI engineering, Integrate AI agents via Power BI MCP into your BI development workflow, not as a gimmick, but as a 3× productivity multiplier backed by real results at enterprise scale.
Semantic layer as product, Evolve semantic models from report-backing datasets into governed, reusable data products serving multiple teams and applications.

Get in touch

Let's discuss your Fabric strategy.

Exploring senior enterprise BI architecture roles at Fortune 500 organizations in the Netherlands. If your team faces a Fabric migration, PBIR transition, or needs to scale Power BI governance, let's talk.

Power BI Architect · Fabric Platform Lead · Enterprise Analytics Director · Amsterdam

mailjonathan.jihwankim@gmail.com call06-15243304 personLinkedIn codeGitHub publicBlog descriptionDownload CV articleCareer Description

The enterprise Fabric transition is happening now. Here is what I have already shipped.

The enterprise Fabric architect who already built the tooling.

Tools enterprises need for PBIR/TMDL governance.

Enterprise-scale impact.

What I bring to the platform.

analyticsSemantic model architecture

account_treeDevOps & governance (PBIP/TMDL)

buildDAX & performance engineering

boltAI-augmented BI engineering

Microsoft BI Platform

Data & DevOps

Achievements & certifications.

Certifications

Awards & recognition

Blog & community.

What I'll build for your organization.

Let's discuss your Fabric strategy.